Small businesses have to solve problems every day. The pandemic made the problems that small companies usually have even more challenging to overcome. According to the U.S Bureau of Labor Statistics, approximately 20% of small businesses fail by the end of their first year. Sadly, the number only keeps increasing with the years since by the end of the fifth year 50% go under, and only 20% survive after being in business for ten years.
We know those numbers might be scary! Don’t let them intimidate you, believe it or not, most of the problems that small businesses have to solve on a daily basis are fixable.
Every successful company has worked diligently to find new customers. They won’t come to you if you don’t go after them. To find them, you need to know your ideal customer. What they do, like, look, and where they spend their time online. To gather all that information, you need to build a buyer persona. Once one or many buyer personas have been created, you can start making targeted content for them. This includes things they are interested in and strategically placing content where they will see it and react to it.
For someone to buy from you, they need to know who you are. As a brand, you need to build an image and a reputation, so people feel confident enough to get what you are offering. Brand awareness does not happen overnight. It takes strategies from PR, co-marketing, and blogging. You can enforce your public relations by developing your brand voice and finding where you belong in the industry. Another good strategy is to partner up with another brand to help you inherit their right image and reputation. Finally, you can build your brand awareness by running a consistently high-quality blog that will enable you to establish authority in your industry and trust among your prospects.
Building an Email List
For a prospect to become a customer, you need to earn their trust by providing them valuable and consistent content. The first step in doing so is getting those possible customers into your email list. The big question is: how to get their emails? We’re not going to sugar coat it… It isn’t as easy as buying or renting an email list (Which we don’t recommend since it will hurt your email deliverability and IP reputation). Still, it’s possible with strategies such as an opt-in email list, a form builder, or other conversion tools that create a demand for the content, such as a blog that people need to subscribe to read.
The most crucial objective of any marketing team is to generate leads, both in high quantity and high quality. To create a business lead generation process successfully, you need to optimize your existing website for conversions. This ensures that it guides your visitors to take action and automatically pulls the submissions from your forms to transfer them into your contact database. Also, we recommend implementing pop-ups, hello bars, and slide-ins.
Great news! You have the customers, but now how do you keep them come back to you? How do you keep them buying from you instead of buying from someone else? It’s simple. You keep them delighted, surpassing their expectations, and providing them an unmatched experience. To ensure that they are enjoying your product or service, you can provide them with surveys, smart content, and social media monitoring.
Comment below which problems your company has, or even better, give us a call to help you solve them!